Frugal Recession Habits Forecast to Continue after Recovery
A new survey released by ConAgra Foods, one of North America’s leading food makers, shows that despite the easing of economic conditions, Americans will not soon let go of their new frugal habits. In fact, while many experts say the recession is over, four-in-five Americans (79%) say they do not feel like it is and seven-in-10 (71%) say they will continue the savings habits they developed during the economic downturn.
In the past year, 75% of Americans have cooked more meals at home and they say they will continue to do so. Two-thirds (68%) say cooking has brought their family together and three-in-five (61%) say they enjoy cooking more. Four-in-five (79%) say they will continue to focus on saving by using coupons, store specials or a budget, and two-thirds (63%) will continue to cut back on premium purchases.
Half of Americans (52%) say they expect to cook more in the coming year than they did last year, and among younger consumers, the trend is even stronger. Seventy-two percent of those ages 18 to 34 say they will cook more.
Read more about the survey at RisMedia.com, or visit ConAgraFoods.
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